Article Reviews Essay Example | Topics and Well Written Essays - 500 words - 3

Article Reviews - Essay Example Tablets, smart-phones, notebooks and other accessories will experience significant growth in the U.S. market over the next year. The global market for consumer electronics is predicted to rise close to $210 billion and experience 3 percent growth. This sharp economic growth bucks the trend against a sluggish economy; however, this consumer demand for mobile devices will continue to grow for years to come. Only 16 percent of U.S. households have a tablet, so there is plenty of room to grow. In terms of the product life cycle, consumer electronics can be said to still be in the growth stage because sales are still climbing. The maturity stage looks a long way off at present because the rate of sales growth for mobile devices does not look like slowing down anytime soon. The largest Italian insurance company, Assicurazioni Generali, has bought a 49 percent stake in a joint venture known as GPH. Generali, which brokered the deal with the help of the European equity firm PPF Group, will pay 2 and a half billion Euros for the deal to go through. The deal will happen gradually, with Generali paying 1.29 billion Euros by March for a 25 percent stake in the joint venture, and then Generali will pay the remaining balance to acquire another 24 percent by the end of next year. With economic uncertainty still present in Central and Eastern Europe, this deal will reduce the risk of Generali entering those markets. As a result of the deal being announced, Generalis share price rose by 1.25 percent, as investors look to shore up their investment in the company. Marketers need to be open to a range of ideas so that a firm does not miss out on market opportunities. Marketing strategies need to be linked with the objectives of an organization so that marketing campaigns can be well-perceived by the target market. In order to make a brand stand out from a saturated market, a brand needs to be able to offer some form of differentiation that makes a customer